What is product schema generator?
Product schema marks up the key facts of a product page: its name, image, price, availability and reviews. Search engines can use it to show price and stock information in results.
This generator writes the code in the format Google supports for merchant listings and product snippets.
How to use the product schema generator
- Enter the product facts.
- Add a rating only if you have real reviews.
- Copy the code into the product page.
How the product schema generator works
The tool creates a Product object with a nested Offer containing price, currency, availability and condition. If you enter both a rating and a review count, an AggregateRating is added.
Worked example
Common uses of the product schema generator
- Online shop product pages.
- Affiliate and review pages.
- Small stores on custom sites.
- Product landing pages.
- Fixing missing price warnings.
Tips and common mistakes
The price and stock status in the code must match the page.
Never add ratings that customers cannot see on the page.
Background: what to know before you rely on it
Product pages are among the most valuable pages on a site, and structured data helps search engines read them reliably. Price, availability and review data can appear directly in search results, which can lift click through rates. The risk is mismatched data: if the markup says in stock and the page says sold out, Google may flag the page. Keep the schema generated from the same source as the visible page, and test a few pages in the Rich Results Test whenever your template changes.
Private, free and fast
This tool runs entirely in your browser. What you type or choose is not uploaded to a server and is not saved after you close the page, which keeps it fast and private. It is free to use as often as you like. See more in all seo tools, or browse the full list of tools.
Frequently asked questions
Can I use it for Etsy or Shopify?
Many platforms add schema automatically. Use this for your own site or for custom pages.
Is a rating required?
No. Leave it empty if you have no real reviews.
What currency format?
Use the three letter code, such as USD, EUR or GBP.
Will I get rich results?
Eligibility is decided by the search engine. Valid markup is the first step.
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Results are for information and education. For legal, financial, medical or security decisions, check with a qualified professional. Validate markup with search engine testing tools before publishing.