How to Write Meta Titles and Meta Descriptions That Earn Clicks

Start with the search intent

Ask what the searcher wants: an answer, a tool, a comparison or a guide. Say that in the title. A person searching for a calculator wants to see the word calculator, not a vague brand line.

Title formula

Put the main topic first, then a clear benefit or qualifier, and keep it near 50 to 60 characters. Example: Percentage Difference Calculator: Change and Difference. Avoid stuffing keywords or repeating the same word. Brainstorm options with the Blog Title Generator.

Description formula

Write one or two sentences, around 120 to 155 characters. State what the page does, who it helps and one specific detail, such as free, no sign up or works in your browser. Do not promise what the page does not deliver.

Preview and test

Check how the result may look in the SERP Preview Tool, generate the tags with the Meta Tag Generator and add social tags with the Open Graph Tag Generator. After publishing, watch click through rate in Search Console for the pages with many impressions and few clicks, and improve those first. Verify the full page with the On Page SEO Checker.

More guides

• On Page SEO Checklist: 19 Checks and What They Mean
• htaccess Redirects Explained: 301, 302, WWW, HTTPS and Rewrite Rules

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